Automotive:
Avondale Dealerships
Avondale Dealerships began with a bold vision by Senterra’s founder, Ken Schnitzer, who opened the first dealership—a Mercedes-Benz showroom—at the corner of Oak Lawn and Avondale in downtown Dallas. Over the years, Avondale has grown to represent some of the most iconic luxury brands in the world, including Porsche, Bentley, McLaren, Aston Martin, Maserati, and Rolls-Royce.
Rooted in the DFW community, Avondale’s rich heritage is built on cultivating authentic relationships with clients. This commitment to genuine connections has always been at the core of Avondale’s philosophy, creating a foundation of trust, service, and hospitality that defines every interaction.
"Ken envisioned what a great luxury experience should be, and my role has been to bring that vision to life. By focusing on our members, clients, and leaders, we’ve built a culture that consistently delivers on those ideals every day."
Neil Grossman
CEO, Avondale Dealerships
Continuing to Evolve: Vision and Growth
From its origins as Park Place Motorcars in 1987 to its transformation into Avondale in 2020, the company has continually adapted to meet the ever-changing needs of its clients. Today, Avondale unites some of the most renowned luxury automotive brands under one umbrella, offering clients elevated experiences shaped by nearly 40 years of expertise.
With a commitment to progress and a deep connection to the community, Avondale focuses on delivering luxury solutions that go beyond the transaction. At Avondale, hospitality is not just a value—it’s the legacy we steward and the promise we deliver every day.