Quick Service Restaurants:
Made To Order Holdings
Made To Order Holdings partnered with Whataburger to open restaurants in Georgia. With 10+ stores already operational and dozens more in the works, MTOH is delivering the bold flavors of Whataburger to the Peach State. Every Whataburger is open 24/7, 364 days a year (only closed on Christmas Day) and is celebrating 75 years of service in 2025.
Bringing Whataburger to Georgia is something we are immensely proud of. Whataburger is more than a restaurant. As a 24/7 establishment, we're often a hub for the communities we serve. That's a responsibility we don't take lightly.
Scott Jordan-Wheeler
Vice President of Operations, Made To Order Holdings
Continuing to Evolve
Made To Order Holdings is an example of a venture where Senterra has continued to innovate and take on projects outside our typical investments and operations. Quick Service Restaurants are often developed by firms who strictly specialize in QSRs. In Senterra's case, we teamed up with another Texas-based firm to assemble a veritable "Dream Team" of industry veterans to ensure success. As Texans, Whataburger holds a special place in our hearts and making sure that execution of the concept in a new market is not only our duty as a franchisee, but also as Texans.
The willingness to take on new challenges is a testament to our talented team and our diverse investment portfolio. Made To Order Holdings is a hands-on partnership that benefits from our 30+ years of experience and our robust infrastructure.